TOURISM SECTOR
Overview
Tourism is Zimbabwe’s third-largest sector, after mining and agriculture, and has the potential to play a significant role in Zimbabwe’s economic recovery. Analysts note that if the upward trend continues, tourism could become an even stronger pillar of Zimbabwe’s economic diversification strategy, generating foreign currency and supporting small businesses.
Factors Contributing to Growth
- Government Initiatives and Support
- Incentives and policies – duty rebates, tax breaks, and exemptions in designated Tourism Development Zones
- Infrastructure development – upgrading of airport facilities
- Promoting specialisation – Meetings, Incentives, Conferencing and Exhibitions (MICE) tourism and eco-tourism ventures
- Emphasis on sustainable tourism practices
- Proactive marketing efforts to promote Zimbabwe as an appealing destination.
- Global Tourism Recovery
Market & Trend Analysis
- Opportunities for growth in the domestic tourism market, as it remains largely untapped.
- Growing global and domestic market for unique travel experiences, which align with Zimbabwe’s offerings
- Increasing visitor numbers through collaborations with airlines and improved domestic connectivity
Economic Impact
- Economic growth and diversification
- Employment creation
- Foreign exchange
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